I’ve just completed a fine read, called Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow. The title explains the crux of it, and author Michael Moe does a great job demonstrating the important principles and practices that can lead investors to long-term, outsized gains.

The most important message from the book is to look for and study the “Four P’s” — people, product, potential, and predictability. Moe points out how nearly every company whose stock has risen 30%/yr for ten years shares remarkably similar characteristics in regard to these four qualities. He teaches the reader how to evaluate these elements, and takes his audience in depth on how to spot them in the first place.

My only criticism is that the book can be at times repetitive, but, after all, most of the crucial points in the book bear repeating.

I won’t spoil too much of the book, as it should suffice to say that it’s a quality read for just about any investor. Check it out and buy it: here.